Bill Glauner Design

Shown here are three posters, part of a campaign I designed for Focus on Energy based in Wisconsin through the Conservation Services Group. Three of four campaign concepts presented were selected and then extended to work for a variety of media materials. On the left is the HP program family theme concept. In the middle is E3 program installer theme concept. On the right is the E3 program CFL light bulb theme concept. The entire campaign was designed with variable data in mind so that content and images could be customized for local providers to use. The campaign proved to be a huge success with local utilities, providers and consumers.

A product ad series for Hologic's Cervista® HPV Test for laboratories. Shown here are ads one and two of that series. The left ad uses a red umbrella set against a group of non-descript black umbrellas. Your attention is focused on the red one representing Cervista HPV HR, the only FDA-approved HPV test with an internal control. The right ad shows a woman walking on a cross walk holding the same red umbrella. The numbers 1-4 are shown as she is walking across symbolizing the only FDA-approved HPV test with a four-hour technologist walk-away time, increasing laboratory productivity.

The left ad is the third in the series for the Cervista® HPV Test. A large droplet of liquid with the words 2ml reflected in the droplet is shown symbolizing Cervista® HPV and its 2 ml sample volume requirement, substantially reducing QNS (Quantity Not Sufficient) results. On the right were three earlier concepts presented for this third ad.

Several ad concepts presented as part of the initial ad development for the Cervista® ad campaign series. The objective was to create an interesting campaign that called attention to three key advantages over its competition in a series of three ads.

Part of Hologic's lab automations campaign, this ad used the headline "The Perfect Fit. Scalability. Connections. Support." The objective was to create a cohesive message around Hologic’s portfolio of cytology and molecular products for laboratories. The ad required a photoshoot with models to get the customized shots used in the campaign.

A product ad for Hologic's ThinPrep® 5000 Sample Transfer System (STS). On the left is the final ad. On the right was another ad concept presented. The objective was to call attention to the products time saving and automation advantages in the lab environment. The headline "Hands On. Hands Off" along with the visual themes draw that comparison between the older and newer more efficient way of doing things.

On the left is a product ad focused on osteoporosis assessment using the headline "Reveal. Silent but not invisible." On the right is a corporate ad focused on women's health using the headline "She Is the heart and soul of our mission."

Two ads promoting HBM's products involving data acquisition systems and measurement software for a variety of industry sectors. On the left is a corporate focused ad and on the right an Aerospace focused ad.