Bill Glauner Design

Several mailer concepts for use in conjunction with banner ads developed for Auntminnie.com. The objective was to promote the advantages of Hologic's digital radiography over CR radiography in a fun and interesting way.

A bag insert for Hologic's inplex® CF for the Annual Clinical Genetics Meeting (ACMG) tradeshow. The visual theme of a baby peaking out from under a blanket supports the importance of this test for women during pregnancy. InPlex® CF is a molecular test that can identify genetic mutations associated with cystic fibrosis.

A multiple panel wiro bound brochure bag insert with tear off response card designed for Hologic while working for Clementi Associates. The piece promoted Hologic's Skeletal Health suite of solutions aimed specifically at the sports medicine audience.

A multiple panel preshow mailer designed for Hologic while working at Clementi Associates. The design was part of several pieces including a bag insert, ad and postshow mailer. It was referred to as the "jump campaign" promoting osteoporosis assessment. The messaging was designed to read as you unfolded the piece.

A square format folding self mailer designed for Hologic while working at Clementi Associates. The mailer promoted osteoporosis assessment. The design was part of several pieces including a bag insert, ad and postshow mailer.

A multiple folding square format mailer with die cut round corners and a series of diecut circles that lay on top of each other as the piece is folded. The circles get progressively smaller leading your eye to the MKS logo in the center that resides on the inside center panel. The Gas analyzer product brand pattern was used in varying states on the outside folding panels symbolizing stack emissions. The piece included a glue tacked response card that was located on the inside center panel.

A multiple panel folding mailer designed with short fold tear off response card to be brought to the show booth to enter to win the giveaway prize. The theme of the mailer was solve for X with the answer shown inside after opening the short fold third panel that contained the giveaway item.