Bill Glauner Design

This sales aid folder was developed as the first part in the launch of Hologic's lab automations campaign using the headline "The Perfect Fit. Scalable solutions and comprehensive support to meet your needs." The objective was to create a cohesive message around Hologic’s portfolio of cytology and molecular products for laboratories presenting it in an interesting and dynamic way. The folder design included a custom puzzle die cut fold over panel along with a center boxed pocket to hold different materials for either cytology or molecular audiences. The folder required a photoshoot with models to get some of the customized shots used here.

On the left are some of the concepts that were presented as part of the Hologic lab automations campaign development. All of the themes play around with different ideas that speak to customized solutions designed to suit your specific needs for both cytology and molecular audiences.

A brochure developed for international and US domestic audiences promoting Hologic's mobile mammography solutions with the headline "Increasing access to care." New product shots with models as well as featured mobile customer sites were included in this brochure.

A Hologic support and services brochure using the headline "Going the distance to help our customers grow." The visual theme of single and small groups of plants and flowers growing and thriving in harsh environments were used to convey this concept.

Shown here are some of the concepts that were presented in the development of the Hologic support and services brochure. All the concepts play to the importance of service and support to long term customer satisfaction.

A breast imaging connectivity brochure using the headline " In perfect harmony. Solutions designed with you in mind." that talks about breast imaging workflow integration solutions.

A sales aid brochure for Fetal Fibronectin Testing for the early prediction of preterm birth, developed for international use.

A fetal fibronectin sales aid tool developed for sales representatives to aid them in resistance responses typically encountered during customer discussions. It was designed as a laminated and spiral bound brochure for ease-of-use.

A service overview brochure developed for the mammography product line using the headline "We've got you covered with different support levels to best suit your needs." The visual theme of different colored umbrellas was used to symbolize this concept.

Shown here are some of the concepts that were presented for the service overview brochure with the headline "We've got you covered with different support levels to best suit your needs." All of the concepts play around with ideas that symbolized this theme.

An Award Winning presskit folder that uses the visual concept of a power button with the GR logo and the word Power inscribed. GenRad is an industry leader in providing solutions for electronics manufacturers. The folder had a custom diecut short fold cover, boxed pockets, custom CD case holder glued to the center boxed pocket and special business card holders.

A capabilities brochure that utilized interesting shapes, flowing visual elements, captivating colors and visuals. OmegaPharm provides a full range of regulatory support and analytical services to pharmaceutical, biotechnology and medical device companies.

The 2000 ViryaNet Annual Report extended the brand identity campaign I developed. The headline reads "Leading the revolution in wireless workforce management". The theme uses the concept of revolutionary changes throughout history by featuring key figures from history throughout the annual. In addition partner customers were featured throughout the marketing section.

The 2006 Hologic Annual Report uses the headline "This is an act of life. We are Hologic." The cover shows a woman doing cartwheels along a stretch of beach. Inside there is a shot of a ballet teacher with a group of girls. The headline reads "Remembering why we're here".

The 2005 Annual designed for Hologic while working at Clementi Associates. The theme used was "Images for Life." The concept uses the visual metaphor of a photo album containing photographs showing the different phases of a woman's life. The interior shows images of women looking at pictures that reinforce the progression of life and that Hologics products are targeted at those different stages.

An Award Winning Annual designed for Hologic while working at Clementi Associates. This annual extended the new branding I developed earlier reinforcing the "Clarity of Vision" theme. The cover shows part of a woman's face and eyes looking out into the future. A visual metaphor of breaking the image into square pixels transitioning to the focused center of the eye was used. The use of square pixels emphasized the technological and digital aspect of Hologic's products.