Bill Glauner Design

A logo design for a company that specializes in strategic marketing, consulting and development to bring integrated marketing programs to life. The logo was provided in several configurations for different media uses. Shown above the final logo are some of the concepts developed.
BigGreyBarn.com

The Labland Ironman sales campaign involved developing a new logo and powerpoint presentation template along with some other show materials for the event based off the ironman competition theme.

Three map variations for use in training sessions by Hologics tower-free hysteroscopy system (THS). They were designed to have a fun, inviting and playful visual theme.

A series of calendars that promote the breast imaging market sector designed for Hologic while working at Clementi Associates. Each of the flower images was captured using Hologic’s digital x-ray image technology. The images show the delicate beauty and symmetry of the internal structure of these flowers. The images were artfully composited and colorized. The calendars were promoted at tradeshows like RSNA and collected and displayed by many hospital administrators over the years.

A new product logo for use on product as well as software login screens and other collateral needs. The software manages the workflow and transfer of medical image and data files.

A Mammopad® CD Label design which was included as part of a larger kit of materials. MammoPad® is a soft foam breast cushion that can help relieve the discomfort many women feel during a mammogram.

New and updated color palettes along with a product line hierarchy, collateral template guidelines and other materials were developed as part of Hologic's evolving brand with several company acquisitions.

A sell sheet developed to promote the only FDA-approved test with an internal control and highlight its advantages.

Two sell sheets developed for international audiences. The one on the left for the RapidfFN® for TLIiq® System. The one on the right for the RapidfFN® Test for early prediction of Preterm birth.

This earlier branding I developed for Hologic while working at Clementi Associates set the tone for my future involvement with them. It was developed to support a major company acquisition that changed their marketing focus and proved to be a big success. I used the tagline “Clarity of Vision” and selected a number of adult faces that had a quiet yet confident and enduring look. I used the visual metaphor of breaking the image into square pixels transitioning to the clean sharp focused center of the eye of each individual. The use of the human face and eyes are a powerful and compelling visual. The use of the square pixels emphasized the technological and digital aspect.

This original branding was extended to a variety of literature and marketing pieces while working at Clementi Associates. I used sweeping elliptical curves to emphasize movement and flow of information. Other graphical elements in the form of different sized boxes linked together were used. I also worked with photographers to create the product specific shots for these pieces.

An example of several ads I developed that showcase how the the original branding was extended while working at Clementi Associates. The ad on the left was a corporate ad. The ad in the middle was a osteoporosis show ad and the ad on the right was an early bone health ad.